Pete Busam Posts

The other day I went to the doctor. As usual, I was a few minutes late. This was my first visit to this particular doctor and when I checked in the receptionist told me that I would have to reschedule and come back another time. At first I was somewhat confused, since it was an early appointment and it was not my fault that I got stuck in traffic! I asked her why I could not be seen now and she responded, “Why should the other patients be told to wait an additional 15-20 minutes for their schedu ...

Each time I meet with a new service provider, we discuss whether or not they should focus on a specific vertical based upon their previous success in that area. Without a doubt, going vertical can help your organization focus its attention, which begins with developing a plan for the new line of business (such as healthcare).  The key to success will be in how well aligned your resources are for that market. Let’s take a quick look at the needs of the healthcare market and see if yo ...

So you just came back from the latest IT event and found the one service/product that you think is a perfect fit for your company. You want to get it up and running quickly and can’t wait to see how it grows your bottom line! So you have a staff meeting, roll out the new offering to your team and walk away satisfied that the conference was a success—with your organization ready to make a lot of money!Well take a step back, because this type of “fly by” business plan is typically unsuccessful.  I ...